WEB DESIGN
BRANDING
CASE STUDIES
XBInsight: Brand Overhaul & Website Redesign
When XBInsight went through a full brand overhaul, I was brought on to build the website, full front-end development in WordPress, working from the designer's brand guidelines. That included a multiple backend CMS templates for their team to manage content, custom stylesheets, and content production for the launch.
Once the site was live, the next challenge was translating it into a print/sharable format, a series of PDF brochures the sales team could hand out or send digitally. This wasn't a straight export: some elements carried over 1:1 from the web designs, but others had to be rebuilt or reworked from earlier brand assets to hold up as a standalone printed piece and keep the story of who XB is and what they do. I designed the full series.
Shown: two spreads from the PDF series.
Natomas Park: Full Brand Identity & Website
For Natomas Park, a homeowners association in the city of Natomas, I owned the project end-to-end: logo mark, brand guidelines, website, and the full suite of print collateral. Rather than a single deliverable, this was building a brand system from the ground up for a community that needed a consistent, recognizable identity across everything from a sign at the entrance to a business card in a resident's hand.
The brand guidelines documented typography, color, logo usage parameters, and image guidelines — covering not just what the mark looks like, but how it should and shouldn't be used, so the identity holds up consistently across whoever touches it next. I shot the photography used throughout the identity and applied it consistently across the website, brochures, business cards, and flyer templates. The website itself was built in WordPress on a custom template and CMS, giving the HOA a system they could maintain and update themselves going forward.
Shown: the logo mark and a spread from the brand usage guidelines.