I help organizations turn complex ideas into clear, effective creative experiences.

The Challenge

The project extended beyond launching a website.

After launch, the sales team needed polished leave-behind materials that felt like a natural extension of the digital experience. Layouts, typography, and content hierarchy had to be redesigned for print while maintaining the integrity of the new brand.

The Solution

Working from the designer's brand guidelines, I developed the website in WordPress with reusable CMS templates that allowed the client's team to manage content independently.

I then translated the digital design system into print-ready brochures, redesigning components where necessary to create a cohesive experience across web and print.

The Outcome

• Reusable CMS templates enabled marketing to update content without developer support
• Consistent branding across digital and print
• Marketing collateral adopted by the sales team
• Reusable content-management system for ongoing updates

The Challenge

As Account-Based Marketing initiatives expanded, the creative team needed to produce hundreds of personalized display advertisements for different prospects.

Each ad required updating messaging, imagery, and branding manually, resulting in an average production time of approximately 15 minutes per asset. At scale, this limited how quickly campaigns could launch and consumed valuable design resources.

The Solution

After evaluating available creative automation platforms, I recommended BannerSnack as the best fit for our workflow.

I developed reusable ad templates that allowed content, imagery, and branding to be updated quickly without rebuilding each advertisement from scratch. I also trained other designers on the workflow, helping the team adopt a standardized process.

The Outcome

• Reduced average production time from approximately 15 minutes to 5 minutes per ad
• Enabled rapid creation of hundreds of personalized animated advertisements
• Standardized creative production across the marketing team

The Challenge

Create 3 different video series that needed to include cooking demonstrations, fitness instruction, and motion graphic explainers. Because the audience was older adults, the information needed to be easy to understand, visually engaging, accessible, and trustworthy.

Each series required a different production approach, but the campaign still needed a unified educational identity across multiple formats.

The Solution

I collaborated with the Agency on Aging team to establish a direction for the series, helping shape how each category would be produced based on its subject matter.

For live-action productions, I selected locations, lit each scene, operated camera, directed on-screen talent, and handled post-production. For the exercise series, I coordinated and directed voice-over recording while providing feedback on delivery.

The Outcome

• Produced a 12-video educational campaign across three content categories
• Established a consistent visual language across live-action and motion graphics
• Delivered content tailored specifically for older adult audiences
• Led production from planning through final edit across multiple locations and formats

The Challenge

While AI has dramatically enhanced the speed at which content can be created, it has also made it easier to produce work that feels generic, inconsistent, or disconnected from a brand's identity. So the challenge becomes, how do we use it intentionally? How do we scale our AI production workflows to enhance what we create while maintaining a consistent voice and preserving the brand integrity?

The Solution

Rather than treating AI as a replacement for traditional creative processes, I approached it as another tool in the production pipeline. Every workflow begins with creative direction, strategy, and a clear understanding of the brand. From there, AI is introduced where it provides the greatest value; accelerating ideation, enhancing production quality, automating repetitive tasks, and expanding creative possibilities without replacing human judgment.

The Outcome

• Accelerated creative exploration
• Higher production value with existing resources
• More time for creative direction
• Reduced repetitive production tasks
• Consistent brand execution at scale