J.J. Rawlinson, owner of Serenity Veterinary Care, wanted to stand out from the crowd with her brand. She had previously received a logo from a typical factory of logos website, and came out dissatisfied with the result. Because Serenity Veterinary Care specializes in end of life care for pets, J.J. didn't want puppies or kittens in the logo, but wanted something sophisticated that would evoke the idea of being serene, calm, and peaceful. The lotus flower was the perfect solution to represent this.

J.J. also needed a custom website that would complement her new brand. The dark woods used in the background help to bring out feelings of calm and peace, while the simplicity of the content and elements keep the site looking open, clean, and sophisticated.