American Home Real estate needed a new business card design that was going to be eye-catching, clean, and professional. I wanted to try and make the idea of an American home take center stage but I needed to do it in a way that would meet the branding requirements. Doing a full color photo of a home seemed incompatible with this new branding, so I decided to represent the American home in a somewhat abstract way. The reds of the logo provide the rolling hills, while the grays give the card a stunning visual centerpiece in the form of a home to really bring the idea of an American residence to life. In addition to the fresh look of the business card, I also created the tagline that stresses the importance of the amount of experience American Home Real estate brings to the table.

"With over 50 years of experience, we know the Real Estate market, like no one else."